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PRE–Opening

 

Commercial Setup for New Hotel Openings

The commercial future of a hotel is shaped long before the first guest checks in.

The PRE-Opening model is a comprehensive revenue infrastructure and market strategy model developed for newly opening hotels. We design revenue systems, pricing strategies, channel architecture, team planning, and decision-making routines from the ground up; fully tailored to your property’s needs.


It is recommended to start this service at least 3 months in advance; the ideal time for optimal commercial results is 6 months before opening.


We get involved early in the process, not just with preparation, but also with establishing a strong, measurable revenue system. By opening day, your sales channels will be active, your segment-targeted pricing structure will be clear, and your teams will be ready. We'll remain on-site for the next six months, jointly managing all commercial decisions.

This is not a checklist. It’s a strategic installation model designed to deliver structure and results.
A force multiplier that no serious investor should open without.

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Included services:

Who It’s Designed For
  • Newly opening city hotels, resorts, or rebranding projects

  • Investors aiming to build a scalable system — not just survive day one

  • General Managers seeking strategic clarity, not commercial uncertainty, during pre-opening

After Opening (First 6 Months)
 
  • Daily pricing and demand management support

  • Launch optimization across all distribution channels

  • Weekly RevMAX revenue meetings

  • On-site coaching for reservations, sales, and front office

  • Performance monitoring and guidance for commercial teams (first 3 months)

  • Monthly performance reviews and action planning

  • Live market positioning based on STR, OTA, and PMS data

  • Month-6 Commercial Performance & Structure Evaluation Report

  • Investor-focused ROI tracking and segment profitability analysis

Before Opening (T–6 months)
 
  • Target segment analysis, price positioning, and competitive mapping

  • Annual pricing map with room-type optimization and season planning

  • BAR, package, and campaign strategy design

  • Setup of sales and distribution channels (OTA, B2B, direct, etc.)

  • RMS, channel manager, and PMS setup & integration consultancy

  • Support for team structuring (revenue, sales, front office)

  • Role definitions, KPI framework, and organizational chart design

  • Orientation and on-the-job training modules for newly formed teams

  • Basic RM orientation and segment-based sales training

  • Website and OTA content review from a revenue perspective

  • First 3-month forecast and revenue target planning

  • Launch campaign strategy and channel-based rollout plan

  • Commercial setup file for investors + pre-launch RevMAX meeting plan

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