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RE-Learn

 

Executive and Team Training

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Revenue management isn't a software program; it's a human skill: the ability to make decisions and analyze analytics.

Strategic decisions are made by people, not systems. That’s why building teams with the right knowledge and analytical thinking skills must come before aiming for sustainable revenue. It starts with creating an internal culture of commercial awareness.

Revenue management is not a department. It’s a hotel-wide responsibility. Every team contributes differently, but critically. From the front desk to sales, from the general manager to the owner, everyone needs to speak the same commercial language and move in the same direction.

RE Learn was created to meet exactly this need. It helps your entire team understand what revenue really means, how it works, and how to act on it with clarity and consistency.

In many hotels, revenue management is still misunderstood or poorly implemented. It’s not taught at universities. Internal trainings are often too theoretical and disconnected from reality.

RE Learn fills this critical gap with practical, on-site training content. Every session is tailored to your hotel. The goal is not theory, but execution. Not passive learning, but active decision-making. Not memorizing, but changing behavior.

Included services:​

Sales & Marketing Team
 

Focus: Synchronizing commercial goals with revenue management, making the impact of sales decisions on profitability visible

 

Scope:

  • What is/is not revenue management?

  • Sales targets & RevPAR driven sales strategies

  • Group pricing and segment contribution analysis

  • Long-term effects of OTA promotions

  • B2B contracts & minimum contribution rate calculation

  • Direct sales strategies and channel transition planning

  • Margin impact of upsell and cross-sell actions

  • Integration of sales forecast into the revenue system

  • Synchronous structure between Revenue & Sales teams

  • Case analysis based on real scenarios

  • The impact of sales tools such as CRM, campaigns, and audience segmentation on RM

Front Office Team
 

Focus: Increasing the impact of daily operational decisions on revenue, increasing pricing & strategy awareness

 

Scope:

  • What is/is not revenue management?

  • OTA vs. direct booking difference & cost awareness

  • Walk-in pricing, upsell behavior, upgrade management

  • How to create referral behaviors that positively impact ADR ?

  • Room type based sales awareness

  • Recognizing revenue losses due to operational errors

  • Daily control system: occupancy, rate, and segment alignment

  • Integration of the front office team into revenue meetings

  • Applying revenue-aware behaviors at check-in and check-out

  • Report reading system that provides strategic data flow to GM

​Revenue Team (Revenue, Pricing, Distribution)
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Focus: Transforming revenue management from an operational task into a systemized, data-led structure that drives strategic decision-making.

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Scope:

  • What revenue management is — and isn’t

  • RevPAR, TRevPAR, GOPPAR and other key metrics

  • STR reports: RGI, ARI, MPI and market share reading

  • Pricing strategies by season, room type, and day

  • Static vs. dynamic pricing: when and where to use

  • Demand forecasting: historical, pacing, trend

  • Segment-based planning and room-type profitability

  • Restriction tools: Minimum Stay, CTA, LOS

  • B2B & B2C channel mix and distribution strategy

  • Commission impact and net revenue calculation

  • Forecasting and budgeting fundamentals

  • RMS and channel manager system integration

  • Designing the Revenue Meeting Structure:

    • Structuring daily, weekly, and monthly RM meetings

    • KPI tracking, variance analysis, action planning

    • Aligning Sales, FO, and Management teams

    • Turning meeting notes into strategic decisions

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